The Evolution of a Cannabis Consultant: Jamie Pearson's Path to Success Jamie Pearson shares her cannabis journey, from her experiences at Bhang to her current work with the New Holland Group. Whether you're a seasoned professional or just starting out in the cannabis industry, Jamie's insights are sure to inspire and educate.
From Family Roots to Industry Leadership: Jamie Pearson's Cannabis Story
Today I had the pleasure of speaking with Jamie Pearson, a dynamic leader in the cannabis industry. Jamie is the CEO of New Holland Group, a global consultancy that helps cannabis companies and brands expand across borders. She shared fascinating insights into her work, including helping a woman-owned company that makes vaginal suppositories and assisting a major European seed company in entering the U.S. market.
Jamie’s journey into the cannabis industry is deeply personal and unique. Growing up with a father who has been cultivating cannabis for over 57 years and a cousin who is the DJ for Cypress Hill, Jamie was surrounded by cannabis culture from an early age. Despite initially distancing herself from the industry, her path led her back when she helped Cypress Hill navigate endorsement deals in the burgeoning legal cannabis market.
Her tenure as CEO of Bhang, a well-known cannabis brand, was particularly enlightening. Jamie discussed the challenges and triumphs of leading a company through public listing and navigating the complexities of the cannabis market. She emphasized the importance of integrity, emotional intelligence, and understanding the unique culture of the cannabis industry.
Jamie also touched on her current role at New Holland Group, where she leverages her extensive network and industry knowledge to help clients succeed. She candidly shared her internal debate about whether to scale her consultancy or continue operating on a more personal level, highlighting her commitment to helping others, especially women and people of color, without always seeking financial gain.
Throughout our conversation, Jamie’s passion for the cannabis industry and her dedication to supporting others shone through. Her advice to reach out to admired individuals, embrace curiosity, and approach challenges with humility is invaluable for anyone in the industry.
You can connect with Jamie on LinkedIn under Jamie Lurie Pearson or follow her on Instagram at @jboogie.22. Thank you, Jamie, for sharing your incredible journey and wisdom with us.
https://www.linkedin.com/in/jamielpearsonnhg/
https://www.linkedin.com/company/newholland-group/
Announcer:
Welcome to the Bodacious Women in Cannabis podcast, the show where the bold and brilliant women cannabis business leaders share their journey and their expertise. Here's your host, Susan Burns.
Susan Burns: Hello, welcome to Bodacious Women in Business. This is your podcast host, Susan Burns. I'm a cannabis lawyer and founder of Botanicals for Boomers. As I move around in the industry, I meet some fabulously bodacious women and it is so inspiring to me and I know it is to you. Today, and without further ado, we are so lucky to be talking with Jamie Pearson. Jamie, welcome. Thank you for having me. It's such a pleasure. So tell us, Jamie, what do you do in the cannabis industry?
Jamie Pearson: I run the New Holland Group, which is a global consultancy. And what New Holland Group specializes in is helping companies and brands cross borders.
Susan Burns: So what does that mean as a practical matter? If I'm a business owner, when would I engage you?
Jamie Pearson: And so, so I'll give you an example of some of my clients. I have, um, a woman owned woman founded company. They make vaginal suppositories are called hello again. Um, they would like to expand their brand into multiple States or potentially, um, find another revenue stream where maybe we can go, um, you know, direct to consumer. So they hired me to help them strategize all the different ways that they might be able to, uh, cross borders with their brand. Hello again. Uh, they have vaginal suppositories that are designed for women in menopause. They also have products for women who have period pain and they also have, uh, suppositories, um, that help with, uh, before and after anal sex. Um, so just really, highlighting the fact that they don't make you high. They are not decarboxylated. But the cannabinoids in the suppositories, which were doctor formulated, go into, you know, the different receptors that are in the vagina and in the anus, and there are actually quite a few. That's one client, I have a client in Spain, that's one of the largest seed companies in Europe. And they would like to bring their seed brand into the US now that the DEA has the, I would call it the nebulous letter saying that seeds are legal, but it's been legal enough that the DEA has completely stopped confiscating seed shipments. So they're really bullish on bringing their seed brand and they do white label for dispensaries, which is really great because they have the largest catalog of any seed bank I've seen. Um, you know, they work, uh, in lockstep with many of the other seed companies like Royal queen or Barney's or Sensi. Um, so a lot of those guys are really, um, I would just say they're all old friends and anything that a dispensary would want to get in terms of a home grow seed, which are super high margin products. Um, I'm helping them, you know, bring the seed brand into the U S I have a, Michelin starred chef in Holland that has a really unique edible. Um, I'm not really at this point able to talk too much about it, but they would like to bring that into the U S and commercialize it. Um, you know, just my experience when I was the CEO of bang was essentially, I call it, uh, I have a PhD in kissing frogs. I would go, you know, state to state and try to figure out who the right person would be for that brand. And, you know, so that's really my specialty is figuring out who is professional, who's easy to work with, who has emotional intelligence, who's well funded, who's full of it, who's telling you that they're so great. And then, you know, I went to law school, as you know, we met through the American Bar Association. And I think that that helped me really just help in the due diligence aspect, kind of making sure that people's corporate structures and their paperwork is in order and that the people that I'm working with have their ducks in a row as well.
Susan Burns: Awesome. Yes, of course, that does help. That legal background always helps in everything. Sure.
Jamie Pearson: Because it's everywhere. Yeah. It's an unnecessary evil. Yeah. I mean, a necessary evil.
Susan Burns: Not always unnecessary, but sometimes I would definitely agree with you. Yeah, from no regulation, I think we're going to over-regulation and I hope we'll find a balance in some aspects here in the cannabis industry. So Jamie, as a consultant, and because I know you, but before you become a consultant, you have to have industry experience, and you mentioned Bang. So tell us about your experience at Bang and what Bang is and does. And then what I think is also interesting is your organic background to your organic growth in the industry. So any order you want to talk about it.
Jamie Pearson: Thank you. Yeah, I was gonna say, I think what led me to bang is probably more interesting. My dad has been growing cannabis. I'm almost 55. My dad's been growing cannabis going on now 57 years. And so I grew up in a situation where there was always cannabis in my in my life. You know, my dad doesn't drink alcohol, but uses cannabis regularly. And he uses it for all everything medical. And, um, you know, so I grew up around the smell and the paraphernalia and, you know, just having it ubiquitously around. And then my cousin on my mom's side is the DJ from Cypress Hill DJ mugs. My mom's maiden name is mug rude. DJ Mugs is Lawrence Mugroot. And so Larry and I have, you know, we're six months apart in age, we've grown up together, raised our kids together. And so, you know, when Cypress Hill was really, you know, selling millions of records and, and rapping about hits from the bong, and I want to get high and all of that. You know, when I was in law school, he lit a joint on Saturday Night Live. So whether or not I wanted to be Yeah, I came by this naturally, I would say whether I wanted to or not. But how I got in the industry is Cypress Hill was being offered, you know, endorsement deals, Colorado legalized, Washington legalized. And there was this burgeoning industry. And of course, you know, you've got Bob Marley, you've got Willie Nelson, you got Snoop Dogg, you've got Cypress Hill, they're all sort of lumped in people that were out there helping to legalize, they had Jack Harer open for them, you know, they put the liner notes of the Black Sunday album was about hemp. And, you know, they were really pioneers in the cannabis industry and passionate about it. So my whole life, I was exposed to a dad who was growing it and a cousin who was, you know, in the thick of it at the time. And so I guess it's just sort of my background. It's, it's organically the way I grew up. Well, then mugs, you know, hit me. Oh, I would say in like 2012, something in that area long time ago and said, Hey, you know, we're getting all these offers. Um, he knew that I had law school experience and he and I had been, uh, investing in real estate together for a lot of years. And so he was really comfortable doing business with me. And he said, you know, why don't you help the band find a deal? Cause you know, the deals that were coming through were really predatory and he wanted to make sure that they ended up with a deal that not only was benefiting the band, um, but also where they had say, because it was important to them that they didn't just slap their name on somebody's product and then have a recall or something. They wanted the product to be of the quality of weed that they smoke, um, that they would be proud to put their name on. And so he brought his cannabis knowledge to the table. I brought my business knowledge to the table and believe me, he's a businessman, um, a hundred percent, but it was a new industry. And I think, um, he and I were so comfortable doing business together that he's like, join me, help me figure this all out. And so I started going to conferences. Um, I went to MJ biz when it was still at the Rio. Um, And that was the year before I found bang. So I think I found bang in 2015. Um, and so I think I went to the Rio in 2014. So, you know, probably one of the first ever. Yeah. A lot of years. It's, it's so funny cause it doesn't seem like that long, but you know, back then I was a long history in this industry. There is.
Susan Burns: Yeah. That's because most people think it's two or three years old.
Jamie Pearson: Yeah. No, it's not. And I just remember walking around that conference, walking around canna con in Seattle, I went to, you know, I went to a bunch of conferences just to kind of figure out what was going on. And I found that the people were really nice. And everyone was really happy to explain everything to me. But I, I couldn't believe just, you know, the, I'll never forget figuring out what it was a titanium nail. And why do I need that? You know, Meanwhile, my dad's been smoking concentrates that he makes out of a nectar collector. And I just, I didn't know that it was called a nectar collector. It was that doohickey that dad would light with a blowtorch. Um, there was a part of me that didn't want to know all that stuff because I wasn't a pot smoker. I didn't, I wasn't that person. So, um, you know, fast forward all those years. Now I, I do enjoy, I'm using cannabis way more than alcohol. And so, you know, my personal evolution has happened, but I've been honest all the way through. You know, I was, I never sold drugs. I never used drugs. It was just not who I was. Um, I invested in real estate and I was, um, I, you know, definitely not prim and proper, but, uh, I would say a little, I was a little scaredy cat for sure. So.
Susan Burns: Anyway, that's how that's interesting to me. What made you scared? You can't be having grown up in the industry or in with cannabis marijuana around.
Jamie Pearson: Yeah, I think for sure it was social influence. I grew up in a town in Montana, cattle ranching, sheep ranching community. Eight hundred people, our nearest town was 15 miles away. then in that our town at 800 people, the nearest town had about 1100. So almost twice the size of ours. And the nearest city, which was Billings is 100,000 people. And that's the biggest city in Montana. So that's where I live now. And what I'll tell you is, in a small town in a truly small town, everything you do is discussed. you are, no matter who you are, uh, no matter what you do, you are the topic of conversation just because there's nothing to do. Everybody just talks about everybody else. And I didn't want people to talk about me being, it was already to the point where the whole world knew that my dad was, you know, growing pot and smoking pot. And that was in the Reagan war on drugs. And so there was already this sort of black sheep element to our family. Um,
Susan Burns: And I had a stigma attached to it.
Jamie Pearson: Oh, sure. On drugs. Yeah. And I really wanted to be that person that, uh, rose above the fray, so to speak. So I was, um, you know, the captain of the basketball team. I was a varsity cheerleader. Um, I had a 3.96 GPA when I graduated, I went to an Ivy league school undergrad, went to law school. I sort of made it my life's mission to not be associated with that. And. the underworld is here I am and how I got outed because I didn't want in Billings is a small town 100,000 people is a small towns where I raised my kids. So when I got into cannabis with mugs, I didn't tell people in Montana and I didn't do anything in Montana. So I flew to LA I flew all over and when the bang thing happened they did a story on me and dope magazine or culture magazine one or the other Well, both, but one of them, um, I got the middle spread and one whole side of the magazine was my face. And the next thing I knew everybody, you know, and then I got named, uh, the most influential woman in cannabis, whatever year it was and by high times. And then it was a wrap. Everybody in Montana knew. I was in cannabis, but by then it was okay. You know, my kids were already out of the house and, uh, and now, and now I'm, I've evolved enough where I'm proud of it and I'm evangelistic about it because the other part of this is that, um, how I got to bang is that, you know, mugs asked me to find a deal for Cyprus, long story, but I found the guys from bang and the CEO of bang, the founder of bank, I named Scott van Ricksell. master chocolatier, you know, James Beard rated chef, like super creative, super, super smart guy, was a huge Cypress Hill fan. And he would use the Dr. Green Thumb album as his inspiration. So kind of was synergistic when I found them because I didn't get connected to Scott. Initially, I got connected to Richard, the business cannabis guy of the pair. And Richard's like, yeah, we don't, we don't do anything with celebrities. We're not interested in doing a deal with Cyprus. Um, you know, thanks. And then a few days later he called me back. He said, uh, I need to eat some crow. Scott said, hell yeah, we're going to do a deal with Cyprus. They're my favorite. So that's how I, how I got introduced really into the industry. And then we did a deal and we, um, Cyprus worked with Scott. And they came up with those skull jars that had bucket hats and they were childproof. And they, you know, they came up with some cassette tapes that had joints in them. They're really amazing products. We sold out of those and you know, the, the partnership was successful, but what we recognized from that partnership, it didn't continue. Um, there was no bad blood. There was no, um, you know, nothing bad happened in that. Um, but it was. Difficult to make money in cannabis. And what we figured out was the celebrity draw wasn't enough. Um, you know, we made a really high quality product, like the glass jar had no seam in it. Those, those types of details were important to bang and important to the brand and important to bank, uh, Cypress hill. But the consumer at the end of the day, you know, they didn't want to buy an eighth for 120 bucks because the jar was so special now. it sold out because the hardcore Cypress fans had to have it. And the box is beautiful. Actually, I have one here I can show you, but, um, in fact, I'll go grab it. Cause it's, it's really cool. I want to, I want to show it to you. Um, so this is it right here. And you can see the box looks like it has smoke on it. And then down here it's the Cypress Hill bang. That was our CHB Cypress Hill Bang logo. Um, just a beautiful product. And then, um, I haven't opened this one. I'm not going to, but in there is the skull jar with the, um, the bucket hat and on the, on the top you got the CHB embossed, like super detailed, beautiful product, very elegant, a luxury luxury market product.
Susan Burns: Really?
Jamie Pearson: Yeah. Way before it's time. But yeah, anyway, so, uh, the guys from bang asked me to stay on. after I did that project. And, you know, they made me the COO when they went public. And, and then I started kissing frogs, then my job was really to go around and try to find people that would make our chocolate. And we really had perfected the concept of commercialization. So I worked with the box company, for example, so that we could print the boxes in mass. And then do the digital printing per market so that everybody enjoyed the pricing at the 100,000 order rather than, you know, New Mexico was selling 5,000 boxes. So New Mexico, if they had paid for the 5,000 box order, you know, they might've paid $3 a box. Whereas because everybody got to enjoy the $100,000 box or 100,000 unit box order, everybody got their boxes. at that 50 cent price. Those aren't real numbers, but as an example. And then what happens is if you're in New Mexico and you're only selling 5000 bang bars because that market's small, it's still cheaper for you to be bang than it is for you to build your own brand. And it's also easy sell. You go into the dispensary, everybody wanted it. So the model was working really well. The problem was that we had a private equity company before I took over that helped us go public. And they were really in the driver's seat. They had debt against us that, you know, they had the board chair was from the private equity company. And as everybody knows, private equity doesn't care about anything other than profit. And sometimes, you know, share price and profitability are huge. Obviously, you've got to make money and you've got to return value to shareholders. But when you're building a company, You also have to honor your agreements. You have to honor your relationships. And sometimes you have to make business decisions that are about the integrity of the brand and not necessarily about the share price. They don't have to be mutually exclusive. But what ended up happening is they, um, they didn't understand the culture of cannabis and they don't understand how the cannabis business operates. So there just came this point in time where, we kept butting heads where I kept saying, um, you know, we need to go in this direction. And they wanted to go in that direction. And, you know, like one of the examples, they wanted to do a biphasic candy and because one of their large shareholders, I don't know what that is. That's a, that's kind of a tootsie pop where you suck on a sucker and then there's a tootsie roll in the middle. So you have two phases of it. And my thing was, you're not going to sell enough Tootsie Pops to make enough money to justify purchasing a million dollar machine. Because you got to remember, we're still federally illegal. So I can't have a machine make these biphasic candies in one location and then ship them across state lines to our licensees. They had to be made in every single individual location. So you can't. That doesn't make sense when you're trying to decide. I don't I can't have $50 million machines in markets where we're only going to sell 5000 lollipops. It just doesn't pencil. And so they're thinking, well, we got to make that shareholder happy. We got we have to do this candy because that shareholder bought a million dollars worth of stock and they want us to buy their machine. Well, that's great. And I love that guy bought a million dollars worth of stock. or whatever the, you know, whatever the number is, but that doesn't matter because it was very duty be damned. We're not going to sell that much candy. So, and eventually post legalization, I'd love to be the first person with a biphasic candy on the market. It is a great idea. It just was so far before it's time that it wasn't viable. And I would be put in this position where, They're wanting me to do, promote things and do things that I knew weren't going to work. And I just kept feeling like I was having to look myself in the mirror and, uh, and promote things that I didn't feel passionate about. So eventually I gave them six months notice. By the time I left, the company was out of debt. We were in, you know, solid financial shape. We had signed a, um, a deal with the you know, the private equity company, they were going to fund a million and a half dollars. It was press released of operational capital. We would have been fine. Uh, but when push came to shove, they ended up filing bankruptcy, um, because they actually didn't have the money, I guess, or they promised it to more than one portfolio company. Um, you know, you never get to really see behind the scenes. Uh, I just knew that, It smelled bad and I didn't want to be affiliated with it anymore. So I gave my notice and, you know, gave them six months to find a CEO. And they ended up putting the guy that was in charge of the private equity company in the place of CEO. And, um, and I didn't know what I was going to do. I kind of thought I wanted to get out of cannabis. Um, I made a lot more money in real estate. It was a lot easier. Um, it certainly wasn't as exciting. It wasn't as interesting. And the people weren't as, um, special. I just think cannabis people are special.
Susan Burns: Um, and then I agree with you.
Jamie Pearson: I got a call that I knew in Israel that I had met at a conference in Berlin and they said, would you help us? Um, and I thought, sure, but then they wanted to send me money, but I didn't know where to deposit it. So then I thought, well, I'll start a, cannabis company. So I've, you know, formed a corporation and did all the things that I'm able to do, because I have my background, so that I started a bank account, deposited the check helped them, they're doing great, I'm super happy. And then the next thing I know, this person and that person in this company, and I thought, well, I guess, I guess I'm doing this. And the funny thing is, I don't have a website. Um, I, I have the makings of a website. I just one day I'm like, I got to get that website done. I got to find somebody, hire them, you know, get it. I've got more business than I can manage and I'm not doing social media promotion. I'm not doing any kind of marketing. Um, and so I'm really on that fence right now. Do I, do I go balls to the wall and, and build new Holland group to be, uh, essentially maybe acquired by a McKenzie or something like that. Or do I just keep plugging along and say yes and no to the things that I want to do and no to the things I don't want to do? And that's kind of where I'm at, is trying to decide which way should I go.
Susan Burns: What's so great about your situation is there isn't a wrong answer. No matter what you do, it's great.
Jamie Pearson: Yeah, I guess I really am blessed. I really am blessed. I do a lot of work with people that I don't charge. Um, you know, I have people, you know, I'm not going to mention their names, but, um, there are especially women, women and people of color. If they call me and they ask me for help, the answer is always yes. I just believe that a, it's a way that I pay it forward because a lot of people helped me get to where I'm at. And B it's one of those things where. I didn't know what I didn't know when I got into cannabis. And a lot of the answers are really simple and it isn't, um, doesn't cost me anything to help people. So I don't view every person that comes to me as a potential pot of gold. Um, I view them all as my colleagues and friends and you know, I want to, I want to see all my colleagues and friends succeed. So, Anywhere I can give someone an hour or a couple of hours, I'm happy to do that.
Susan Burns: That's brilliant and so needed. It is a complex industry.
Jamie Pearson: It is.
Susan Burns: It's really complex and there's a huge learning curve and there's so many moving parts. So if you can have a resource like you just to take some of that out, like go here, do this, don't do that.
Jamie Pearson: Huge help. You're in that position too, Susan, where, you know, you get paid for your advice. You spent your life, um, you know, learning about the law and working, you know, all over the course of all the clients that you've served, you've picked up a lot of knowledge along the way. And so an answer that might be right at the top of your head without you having to research took you your whole life to get into the forefront of your mind. So it has value. That's the dilemma with consultancy is that it's often hard to measure how much money and time did I just save you by giving you that answer? You know, and they don't, the clients don't often recognize, um, that what you're providing them isn't necessarily, um, a product that they purchase off the shelf, but a way to kind of skip the line. I don't, I don't have to make the expensive mistake. Um, I'm being guided right to the front of the line. I get to just go, go play in the industry on day one. And so that's why I say no to some clients because, uh, when I recognize that they don't value what I'm bringing to the table, if they don't recognize it, then they're not going to be happy paying for it. And I don't want to charge people if they're not happy with what I'm providing them.
Susan Burns: That's an excellent business model saves a lot of, uh, stripe, I imagine.
Jamie Pearson: Yeah. Well, I had the luxury of just helping people. Um, because when I was out kissing frogs, it, it wasn't my job to, uh, if so-and-so called me and they needed this, I'm like, Oh, I know that guy. I'm just connect everybody. Um, because what I got in return was when I needed somebody, Hey, do you know anybody in Ohio? Do you know anybody in Michigan? I would get, you know, the same, because I've connected people, they'll connect me. And so that was really beneficial to me at Bang. Well, then now that Rolodex is part of my value. People will call me and they'll say, I'm going to, I'm going to do X, Y, and Z. And I'm thinking, Oh, you need to talk to this person, this person, and this person. I want to just tell them that I don't want to charge them to tell them that. So my dilemma is I want to give it all away for free. And at the same time, Um, I have business expenses and you know, I'm putting, putting a daughter through a master's degree. Like I also need money. So, um, for me, that's the dilemma I am always faced with is I'd rather just help you and then figure out a way that I can make money that, um, that feels good. And so I lean on my female, you know, I have a female mafia and it's a group of women that we get together periodically and I lean on them to help me with that stuff. So my recommendation to everybody is you should find your mafia.
Susan Burns: That's a good recommendation because you're right, it is hard to monetize a service. You know, and the straight billable doesn't work for a lot of things. Yeah. So you use your mafia to help you through your normal, I would guess, business struggles that we all have from time to time. And what about any, do you have any other advice for people that are in the industry and maybe, I mean, skip them to the front of the line, help them avoid a big mistake you made or that you see people frequently making? Or do you have any, any advice like that?
Jamie Pearson: I have, I have a lot of thoughts going through my head right now. And I think, um, you know, stream of consciousness, uh, one of them is don't be afraid to reach out to people you admire and ask the question. If you don't get a response, you're in exactly the same position than before. But a lot of times, especially when it's women helping women, I have found every woman I've reached out to, every single one of them has been willing to at least entertain a conversation. You know, Kim Rivers from True Leave is one of my friends. Jessica Billingsley from Akerna is one of my friends. Wanda James is a friend. you know, I just, Nancy Whiteman, these are all women that I've like, I admire so much. And I've been lucky enough either to have been on a stage with them or to Ben, um, you know, negotiating across the table with them or, or whatever the case may be. But what I find is we all have mothers and fathers. We all have brothers and sisters. We all have children. We, you know, um, we're all doing life. And we're all doing the cannabis industry. And it isn't that they're going to give me their secret sauce. But you know, we all understand that if you're a successful woman, to some degree, there's a target on your back, there's definitely a double standard, you're, you're expected to be smarter, go farther, and there is no room for error, you know, where the one thing I can tell you is I'm not a big hater. I'm definitely I'm not a white man hater. I, you know, my dad's white man, my son's a white man. I don't hate these people. I want to find a way for us to level up without having to push somebody down. Right. And I find that I share that sentiment with the successful women that I know. And it's this, at the same time, you know, the double standard is so obvious. And, you know, the way I recognize it, and I've, I've talked about this, I've got a friend that teaches in the design school at Stanford, and he always talks about the failed relationship industrial complex, which is how much money is made when things go wrong. Right? Obviously, the lawyers and all of that, that's one element. But there's also just not a world where we're teaching each other how to make things go right, how to be more emotionally intelligent, how to navigate conflict. What we're doing is teaching each other, okay, when shit hits the fan, this is how you protect yourself. Or I'm, I'm the queen and my, you know, famous saying always is write your divorce before you get married. I said that always in real estate, when you're in the ether of doing a deal, that's when you write what happens when it goes wrong. But nobody ever taught me, when things go wrong, what is the right way to approach the other side and not immediately reinforce your position? Because, you know, it's going to get expensive. Like, I think we need to start creating environments where you can start to feel when things go south. And then how do we teach people how to navigate something that's going off the rails to get it back on track? I'd love to see a successful relationship industrial complex, you know, And part of that is we're taught in society, don't talk about money, don't talk about religion, don't talk about politics. Well, all of the things where we need help in deciphering where it takes a village is in money, politics, religion. You know, those are the areas where we can feel a lot of shame and we aren't taught how to approach those topics with people that are, that know more than us. Uh, so I, I want to encourage people to ask those tough questions, not be afraid, uh, be curious rather than know everything. Um, no matter how successful you are, there's so much more to learn.
Susan Burns: Uh, what, what other in this industry? Yeah. Yeah. No, I, one of the things I love about the cannabis industry is I learn new things and sometimes massive amounts of things every single day. Yeah, it's amazing. So having a humility to in your approach, I think is not being afraid to ask very sage advice.
Jamie Pearson: Yeah, it's been it's been I would say a huge part of my success has been the other women in my life lifting me up, you know, or giving me grace, allowing me to make mistakes, not know everything and then come to them and say, okay, what is this? And then they explain it to me and there's no chatter behind my back. She's supposed to be all that doesn't know this. Um, I just tell people, I don't know. I, I know that there's more that I don't know than there is that I know. And I'm always curious. I want to learn more and I want to know, um, what are you doing to, be successful? How did you figure that out? Um, you know, what person helped you skip the line? Um, and so I'm not afraid to look dumb and, um, and I'm not afraid to give things away for free. So I think ultimately I'm approachable and I think that's been a superpower.
Susan Burns: It is a superpower and leading into superpower. How about bodaciousness? What makes you, Jamie Pearson, bodacious? Your brand. Well, I think it's a it's a hard thing, because I don't know that I consider myself bodacious, but if I were going to consider my… Jamie, for crying out loud, you are one of the most bodacious and knowledgeable in the cannabis industry of any woman I've met. You are incredible.
Jamie Pearson: Thank you. I think I think it's because I view all humans as I, my mother taught me to see the God spark in all humans. So, you know, everyone, even if they're being arrogant or, or whatever, um, knowing, seeing them as someone that has a mom and a dad and a brother and a sister and, uh, you know, feels pain and wants to be loved and wants to be accepted. And I think, um, What makes me bodacious is I accept everybody, warts and all.
Susan Burns: Beautiful. Thank you. Jamie, where can our listeners find you?
Jamie Pearson: I think the easiest way is on LinkedIn. I'm pretty easy to find Jamie L. My middle name's Lurie, Jamie Lurie Pearson. And LinkedIn's probably the easiest way. Like I said, I don't have a website yet. Um, and then I'm J boogie dot 22 on Instagram. And, uh, you know, you'll see all the pictures of my kids and speaking engagements. That's basically my whole Instagram. Um, and then J boogie 22 J boogie dot 22 dot 22. Yep.
Susan Burns: What's behind the J boogie. Can you tell?
Jamie Pearson: Uh, that's what mugs calls me. That's my nickname.
null: Oh,
Jamie Pearson: When we talk to each other on the phone, you know, I'll call him and he'll go, Jay boogie, what's cracking?
Susan Burns: Love it. Yeah. Well, thank you, Jamie. Thank you so much for your time, your wisdom and sage advice. Really appreciate you making the time to talk with us today.
Jamie Pearson: I'm really happy to be here. Um, thanks for having me, Susan.